Walk a mile in my shoes

Read an article today in Business Insider on McDonald’s All Day Breakfast initiative.  The article wasn’t about the “end-user” perspective; it was feedback from franchise owners. They are the other customers; the ones who actually implement the program at the local store level.

Findings in a survey done by Normura analyst Mark Kalinowski reveal that for franchise owners, All Day Breakfast is a nightmare. Why? Owners say the new menu is slowing down service; causing havoc in kitchens; creating labor problems and adding costs for additional equipment. They added that customers are leaving because service has become too slow and quality has decreased. Add to that the fact that customers are purchasing lower cost breakfast items as opposed to regular menu items that bring in more money. It’s “disorganized and chaotic.” Did anyone walk a mile in their shoes?

Then it gets better. The president of McDonald’s actually sent a note to franchisees about the success of the All Day Breakfast program! Wow.

There are hundreds of stories similar to this in businesses across the country. What resonates with me is this – did anyone even ask the franchise owners how this program might work for them before it was implemented? Did anyone get their feedback? Ask them about challenges and possible solutions?  Walk through it step by step to see where the pitfalls might be? Did anyone walk a mile in the franchise owners’ shoes?

One of the reasons McDonald’s launched the All Day Breakfast program was that customers had long been begging for extended breakfast hours. Okay, filling a customer need isn’t a bad thing; but they bypassed their most important customer – the ones really responsible for the program’s success. In my book, that’s a big mistake – HUGE. What looks great on paper may be a disaster to implement. But how would you know that if you don’t test it out? How would you know if you don’t walk in everyone’s shoes that will be touched by the program? Seems like a simple thing to do but too often it’s one that gets overlooked.

Food for thought.

Posted by MJ Thomas


  1. The modern athletic shoe is a complex animal. Different types of support, shapes, cushion levels, shock absorption, and what feels like a million other variables are all utilized to help create maximum comfort and durability for the user. One of the most common problems people face when picking up an athletic shoe is whether to buy a walking or running shoe.If you want to know about Concrete Walking Shoes . Visit our site.

  2. Everyone wants to get a pair of best work shoes for standing all day in their workplace. This work shoes should be Comfortable and supportive it is true that it is difficult to stay all day on their feet. When you are standing all day in the workplace, best work shoes

  3. You need to definitely read this blog post for some info on how to write amazing locking homework assignment in the class. This could be really something to remember comfortable men's flip flop

  4. You are a beginner but a very fast learner. You are not sure if you should buy figure skates at this time. However you feel you are progressing fairly quickly. You have made it to freestyle levels. Now the big question is should you stop renting and buy your own pair of figure skates.I find this website best shoes for drop foot. You can visit this site.

  5. Best Shoes with comfortable sole helps them to standing all the day.