
Trades shows are all about the experience – the whole
experience; the good and the not-so-good. First, the good. There’s
something to be said for the “up close and personal” interaction at a trade
show. In these days of instant,
wireless, and other seemingly impersonal communications, face-to-face
conversation is almost a novelty. Looking someone in the eye and shaking their
hand makes the connection stronger; a name with a face; and that makes it more
real – at least it does to me. All the stories, the anecdotes, making new
acquaintances and renewing old ones, the product pitches, the elaborate
displays and demonstrations can’t be replicated in an email.
Trade shows aren’t easy. Long hours standing in the booth or
walking the show; early morning meetings; lack of sleep; eating at all hours or
not eating at all; fast food over healthy food; delayed flights; and packages
not arriving when planned are all part of the not-so-good side of the coin.
In my opinion, the good stuff outweighs the not-so-good
stuff. Why? The experience. The people I meet, the knowledge I take away will
now be part of me; something that will better me as a professional and as a
person. Looking forward to it.
If you are attending ProMat 2017, stop by Booth S1157 and
say hello. The Sentry Team would love to meet you. It will be an experience.
Posted by MJ Thomas