
Here’s the beauty of this social media thing – it gives
people another way to connect to others with similar interests, thoughts or
persuasions. And not just on a personal level, but on a business level. Social
media for businesses is not an option.
The benefits of social media for your business are many, including
raising brand awareness, showcasing your company to a huge audience, gaining
valuable customer insight, converting leads, increasing web traffic,
distributing your message faster and farther. These are all great but to me the
number one benefit is the ability to directly engage with customers; build
relationships; communicate. I’m not talking about sales “pitching” either. It’s
not about continually blasting out the hard sell. It’s about a two-way communication
channel, engaging with customers, building relationships and trust and
developing advocates. It’s a process, not an event. Aim for quality in your
program, not just how many likes or followers or connections you generate. The
rewards won’t come overnight, but in the long run, they’ll be much more
valuable.
In the words of John Powell, “Communication works for those
who work at it.”
Posted by MJ Thomas
No comments :
Post a Comment